ABOUT
In a market where consumers demand socially responsible brands that support and drive its communities, companies not only need to give back; they also need to tell their story.
GoodBrand Impact is a social impact agency and consultancy that leverages media and content creation to support and amplify meaningful change. We work with brands and nonprofits to deliver community impact and tell stories that resonate with consumers, improving lives and uplifting the brand at the same time.
We can deliver all this at no additional cost to the brand.
Together, we deliver results that matter, for your business and the world. One campaign at a time.
GoodBrand Impact Brand Film
MEDIA: The Source
GoodBrand Impact empowers brands of all shapes and sizes to leverage their media buying power, enabling brands and their agencies to unlock previously hidden value in their media spends to fund both nonprofit community initiatives and the production of powerful, impact- focused content.
This approach does not impact the media strategy; the brand retains 100% of its media value and is offered at no additional cost beyond the media budget.
Our value proposition can be activated through our full-service media buying agency or by collaborating with GoodBrand Impact as a consultancy, working directly with brands, existing agency teams, or sales organizations to integrate social impact into their marketing and revenue strategies.
The result is simple; brands increase loyalty and reputation through authentic purpose, communities benefit from tangible support, and audiences connect with stories that inspire action and trust.
IMPACT EXECUTION: The Outcome
Many brands have established impact initiatives in place. The funds created through the GoodBrand Impact value proposition can be used to further support these programs or fund new nonprofits to reinforce the brand’s reputation.
GoodBrand Impact maintains partnerships with hundreds of nonprofits nationwide, covering diverse causes and issue areas, enabling us to deliver measurable projects in any issue area aligned with your brand’s values.
GoodBrand Impact handles everything, from execution to recognition and employee engagement, ensuring seamless delivery and meaningful results. Our goal is to help your brand make a lasting, positive impact while strengthening connections with your consumers and employees.
CONTENT CREATION: The Storytelling
When brands are doing good, its consumers want to know about it.
Whether the brand’s featured impact is funded through our value proposition or an established initiative, we work closely with internal brand teams and their agencies to develop storytelling that aligns seamlessly with their campaigns, remaining on-brand and on-message, while amplifying their social impact story.
With two decades of experience in social impact storytelling, GoodBrand Impact creates high-quality, commercial grade content, crafting narratives that highlight a brand’s commitment to doing good, ensuring their impact is recognized by audiences and consumers.
Finally, GoodBrand Impact leverages the media transaction to distribute and amplify the story via pro bono media, at no cost to the brand.
Examples of previous work from our content team:
HISTORY & CREDENTIALS
The GoodBrand Impact team brings 15 years of experience at the intersection of advertising and social impact, having driven over $800 million in ad revenue and directed $50 million in funding to leading nonprofits, while telling the impact stories on behalf of their brand partners.
This proven value proposition, launched at CBS in 2010 and expanded at iHeartMedia in 2019, is now available to brands, sales teams, and agencies worldwide.
Founder and CEO Seth Zimmerman brings nearly 30 years of experience in advertising sales, brand partnerships, and CSR strategy optimization. With expertise in business development, nonprofit program execution, and media strategy, he leads the GoodBrand Impact team in delivering win-win outcomes for brand reputation, social impact, and community engagement.
CCO Lester Perkins complements this vision with over 25 years of creative and production experience, leading integrated campaigns that merge brand storytelling with purpose. His work has guided global brands and nonprofits alike, transforming strategy into cinematic narratives that inspire engagement, loyalty, and real-world change.
At GoodBrand Impact, we help businesses align profitability with purpose, creating lasting impact for brands and the communities they serve.
