ABOUT
GoodBrand Impact is a full-service agency that leverages media transactions to create meaningful change.
We are a highly-motivated media agency, with a unique value proposition that drives additional engagement and consumer loyalty at no cost to the brand. Goodbrand Impact leverages media transactions, creating incremental value to fund impactful social and community initiatives, improving lives, and uplifting the brand at the same time.
We deliver results that matter, for your business and the world, one campaign at a time.
GoodBrand Impact Brand Film
HISTORY
The GoodBrand Impact team brings 15 years of experience at the intersection of advertising and social impact, having driven over $800 million in ad revenue and directed $50 million in funding to leading nonprofits.
Our proven model, launched at CBS in 2010 and expanded at iHeartMedia in 2019, is now available to brands, sales teams, and agencies worldwide.
Founder and CEO Seth Zimmerman brings nearly 30 years of experience in advertising sales, brand partnerships, and CSR strategy optimization. With expertise in business development, nonprofit program execution, and content creation, he leads the GoodBrand Impact team in delivering win-win outcomes for brand reputation, social impact, and community engagement.
At GoodBrand Impact, we help businesses align profitability with purpose, creating lasting impact for brands and the communities they serve.
HOW IT WORKS
1
Consultation. We start by understanding the brand's marketing objectives. GoodBrand Impact tailors solutions to the brand's needs, optimizing ad spends to enhance its CSR (corporate social responsibility) strategy. The client retains 100% of its media value, while GoodBrand Impact maximizes the transaction to create meaningful impact in the community.
2
Social Impact Execution. We partner with nonprofits to deliver measurable projects in any issue area aligned with your brand’s values. GoodBrand Impact handles everything, from execution to recognition and employee engagement, ensuring seamless delivery and meaningful results. Our goal is to help your brand make a lasting, positive impact while strengthening connections with your audience and team.
3
Amplification through Content. We create high-quality, commercial level content, showcasing your brand’s authentic role in impactful stories. Our team crafts narratives that reflect the brand values, resonates with its audience, strengthening trust, while boosting loyalty and sustainable engagement. Finally, GoodBrand Impact leverages the media transaction to distribute and amplify the story at no cost to the brand.
NONPROFIT PARTNERSHIPS
GoodBrand Impact partners with hundreds of nonprofits nationwide, covering diverse causes and issue areas, enabling us to execute community projects and deliver programs that align with the brand’s marketing objectives. Additionally, we work closely with corporate foundations and nonprofits already connected to the brand, ensuring they directly benefit from the impact funds.
CONTENT
Genuine content plays a pivotal role in sharing the story of a brand’s positive impact. At GoodBrand Impact, we work closely with brands and agencies to develop content that aligns seamlessly with their campaigns, remaining on-brand and on-message, while amplifying their social impact story.
With two decades of experience in storytelling, we excel at showcasing how brands drive meaningful change. We craft compelling narratives that highlight a brand’s commitment to doing good, ensuring their GoodBrand Impact is recognized with audiences and consumers.
Examples of previous work from our content team:
